My Photographer is not on Google! Are they a scammer?!
Hiring a wedding photographer is one of the most important decisions you'll make for your big day. After all, these are the photos you'll cherish for a lifetime! But what if your photographer doesn't appear on Google? Does that mean they are a scammer? Not necessarily.
Why Some Photographers Don’t Appear on Google
Over the past year, a concerning trend has emerged in the photography industry. Many legitimate photographers have had their Google accounts suspended due to reports of non-compliance with Google’s business listing policies.
Here’s what’s happening: Google has strict rules regarding business listings. If a photographer lists their home address as their business address but doesn’t have official business signage, their listing can be removed. Additionally, Google requires businesses to operate within a two-hour radius of their home address. Wedding photographers, however, often travel nationwide or even internationally, unknowingly violating this rule.
Unfortunately, some individuals have exploited this policy to report competitors, leading to countless photographers losing their Google presence. Regaining an account can take months—if it’s even possible at all. So, if your photographer doesn’t appear on Google, it might not be because they are a scammer but rather because they have fallen victim to these policies.
How to Verify Your Photographer is Genuine
While a missing Google listing doesn’t automatically mean a photographer is a scammer, it’s always wise to do some due diligence before booking. Here are some ways to ensure your photographer is legitimate:
Check Their Website and Social Media
A genuine photographer will usually have a professional website showcasing their portfolio, testimonials, and contact details. They should also have active social media accounts, such as Instagram, Facebook, or Pinterest, where they regularly post their work.
Look for Reviews on Other Platforms
Even if they’re not on Google, check wedding directories like Hitched, Bridebook, or The Knot. Many photographers also have testimonials on their website or social media.
Ask for References
A trustworthy photographer should be able to provide references from past clients. Reach out to a few couples who have worked with them to ask about their experience.
Request a Video Consultation
Before booking, schedule a video call to meet them face-to-face. This helps you gauge their professionalism, personality, and experience.
Look at Their Contract and Payment Terms
A professional photographer will have a contract outlining their services, pricing, cancellation policy, and other terms. Be cautious of anyone who asks for full payment upfront without a clear agreement.
Check Their Professional Associations
Many wedding photographers are members of professional organizations such as the Society of Wedding and Portrait Photographers (SWPP) or Fearless Photographers. Membership in such groups can indicate credibility.
Final Thoughts
Just because a photographer doesn’t appear on Google doesn’t mean they are a scammer. There are many reasons why a photographer may not have a Google Business listing, including the unfair reporting issues mentioned above. However, it’s always important to do your research before booking. By checking their website, social media, reviews, and contracts, you can feel confident in your choice and ensure you’re hiring a genuine, talented professional for your wedding day.